Case Study: Magdalenas

Elevated Dining Experiences in Catering, Food Trucks and Dinner Clubs
Most people have very fond memories connected to family, friends and food. There is a feeling of intimacy and community that happens surrounding a good meal. That’s why it was important to tell that story in a clear way for Magdalena’s.

Vision

We needed to communicate the way food and memories are deeply tied together. This was accomplished by brand design, website copy and imagery so Magdalena’s would connect with customers.

Action

In order to attract more guests that wanted an elevated dining experience, we built a new website, designed new logos, curated a new brand palette of colors and clarified their marketing message.

Results

Magdalena’s relaunched a newly elevated online presence and almost immediately fully booked their supper club, increased their email subscriptions, and landed a large wedding event.

Vision

Who They Help

Magdalena’s loves to help people celebrate and create special events. They know that memorable food is a big part of creating something that people will talk about after it’s over.

How They Are Different

Juan Rodriguez is a chef at heart. He has been cooking since he was knee-high with his grandma. He doesn’t just cook . . . he LOVES cooking. He teaches, shares, competes and spends his time ensuring others have an experience they will never forget.

The Opportunity We Have

In a rough 2020 the food industry had to find ways to create new demand. By finding ways to bring their elevated experience to their guests, they carved a new future and are now seeing growth in a new market.

Action

First, we spent time understanding why the team at Magdalena’s loved coming to work every day. This is the reason they are successful. They love what they do - creating experiences their guests will never forget.
Then we designed a new brand and website to reflect how Magdalena’s was a unique choice. Food bringing people together inspired the look, feel and tone of the whole project.
Lastly, we helped shape the new communication process which was intentionally more conversational in nature. It helped the guests feel like they were planning the event alongside Magdalena’s.

Results

When the restaurant business shut down during the pandemic, Magadelena’s was hurting. They were looking for a way to retain and win back business despite difficult circumstances. We built an email campaign that shared how people could safely get the food they had grown to love. The subscriptions went from 3-5 signups a week to 12-15 sign ups a week with a simple 3 email communication campaign.
To piggyback on the increasing email list mentioned above, Magdalena’s started sending out weekly emails to share where you could find the food truck, the Supper Club covid options and how to reschedule events.
This caused events that took weeks to fill in the past to book within hours of sending.