Case Study: John Askew Homes

Fully Custom, High-end, Taylor-made Homes
So many people dream of building a custom home, but they face an important decision of who to trust because it can be a potentially challenging process. At John Askew Homes, we've created a simple step-by-step process that helps them build a tailor-made home so they can create lasting memories.

Vision

Building custom homes that provide an opportunity for families and friends to create lasting memories. They do this by providing “concierge-style” home building services to their clients.

Action

We created a clear and compelling marketing strategy as well as developed email marketing automations.

Results

Through their clear message, John Askew Homes was able to reach more individuals ready to build their new home as well as increase their customer satisfaction.

Vision

Who They Help

John Askew Homes serves those who are interested in building a fully custom home.

How They Are Different

They consider all of their customers family. They take care of their customers, providing consistent communication and listening to the needs of their buyers.

The Opportunity We Have

By providing a clear message and a nurturing automation sequence, John Askew Homes is able to move forward in an uncertain economic environment.

Action

First, we developed a clear and compelling marketing strategy. By taking time to learn the vision and heart of John Askew Homes, we are able to create relevant words for their marketing efforts.
Second, through their new website they are able to clearly communicate their vision while also giving future customers an easy onramp to building a custom home.
Lastly, through email marketing and automation, John Askew Homes is able to consistently communicate with their customers -- current and potential.

Results

John Askew knows that building a relationship with people that want a custom home is crucial. There are many options in D/FW, so they work to be of service always and help if they are a good fit. As a result they worked on a lead generator that would help potential homeowners and allow them to follow up about their next steps.
This ended up in success with over 500 downloads of their PDF that gave five hundred new potential clients to follow-up with. In that time they received over 50 phone calls of strong leads directly from the PDF list they had gathered. In a high cast sale such as a custom home, these leads are treasured!
The ultimate result was a record year in sales that could be directly attributed back to the assistance of the lead generator and communication that followed!