Case Study: B Loved Ethiopia

Providing a Hopeful Future for Undervalued Children in Ethiopia.
Supporting children, specifically in another country, can be daunting. Since 2013, BLoved has provided homes, a nurturing family and a supportive community to children in Sodo, Ethiopia. Telling the story in a compelling way and giving donors a clear pathway to provide financial support are the driving forces behind their marketing efforts.

Vision

We needed to share how easy and fulfilling it is for donors to contribute financially to the mission of Bloved. We wanted to give clarity for donors who are struggling to decide which non-profit they want to support.

Action

In order to reach more donors, we built a new website, implemented a giving solution with options for recurring donations, and clarified their marketing message.

Results

We were able to drastically improve donor retention and now have a system in place to ongoingly recover declined monthly donation funds.

Vision

Who They Help

B Loved helps two groups. First, and most importantly, the children in Sodo, Ethiopia. Second, the donors.

How They Are Different

B Loved does not provide a traditional orphanage. They’ve created homes that feel like a family for these children. They have mothers, brothers and sisters.

The Opportunity We Have

By providing a clear message and easy to use donation system, recurring donations are available and children continue to receive the support they need.

Action

First, we spent time with the team at B Loved understanding their vision, goals and direction. From there we created a set of content resources that helps communicate their vision such as a downloadable PDF, new website structure and verbiage.
Second, we implemented an easy to use donation management system so they can receive donations efficiently and raise the support required to accomplish their vision.
Lastly, we ongoingly maintain their website, donation management system, and social media.

Results

Recovered 250% of monthly donations being declined from a hole in the credit card system.
Gained a 95% donor retention rate after installing email nurture campaigns.
Increased monthly on-going sponsorships by 31%.